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Discover The Equity
Associates Difference
Equity Associates was created as an independent boutique dealership, with the primary objective of supporting exceptional Financial Advisors.
As an Equity Associates Advisor, you’ll receive 100% of all gross commissions earned, and simply make a fixed payout which will not increase as your business grows. MFDA and Regulatory fees are charged back at cost.
Join Our Team
We support your success
We are committed to providing a range of convenient supports that increase productivity and leave our Advisors free to operate a successful and compliant business in the way they want.
Independent product selection
Build your portfolios with the products you feel are best for your clients. That includes your choice of mutual funds, ETFs and GICs. You will never be pressured to recommend products you don’t want to include in your portfolios.
Choice of
account types
You are free to use client name accounts, cost-effective Platform Nominee Accounts or popular Fee Based Platform Accounts, whichever you prefer.
Back-office and
admin support
You’re independent, but you’re not alone! Our Partner Relations experts provide timely answers to all your technical and administrative questions through a convenient single point of contact.
Full suite of
tech solutions
Our best-in-class, third-party integrated software solutions include Signority (digital document and signature), Viefund (back-office system), Equisoft (projections and portfolio management) and our proprietary mobile app for clients, Equitech.
Experience customized onboarding
When you join our team, we’ll make the transition seamless. Our electronic onboarding process makes it easy for you to learn about the company and our cloud-based operational systems no matter where you’re located. A dedicated team member will also ensure that you receive full support for all aspects of client transfer, license transfer, trading and settlement supports, and back-office training, with the goal of getting you fully operational in as little time as possible.
Benefit from full compliance support
Our compliance team provides a range of staff- and tech-based supports that make it easier for you to meet regulatory requirements. Their multi-prong approach includes automated checks of trades, trust account deposits and balancing of trades, along with regular branch audits to identify areas needing improvement.
You’ll also receive training on current CIRO requirements, dealer policies and procedures and industry best practices, as well as proactive briefings on upcoming or proposed changes to regulatory requirements. Our prepared communications and fund fact documentation take the guesswork out of distributing client communications that are fully compliant.
Our team is also readily available to provide customized responses to your specific queries.
Seamless transition support
Over the years, we’ve perfected our transition process to ensure that every step is carefully planned and executed – including communicating the move to your clients. This Advisor care continues after the transition is completed, to ensure your ongoing success as an Equity Associates Partner.
