At Equity Associates,
your success is our top priority

Equity Associates is one of the largest independent dealerships in Canada. We empower top-ranking Financial Advisors like you to achieve success on your own terms. We do this by providing effective solutions that support your business, with an attractive compensation model and a structure that values and protects your independence.

Your success is our top priority

Our Core Offerings

Advisor Independence

Advisor Independence

You have the freedom to operate your business as you wish, sell the products you want to sell and work with the clients you choose to serve. We believe this fuels success for both you and your clients.

Solid Supports

Solid Supports

Receive everything you need to succeed, including attractive compensation, full back-office, administration, compliance and transition supports and advanced tech solutions to maintain and grow your business.

Committed Management

Committed Management

Our well-established company is led by a team of industry experts who are committed to the company’s success as an independent boutique firm — and your success as an independent Advisor.

Become a Partner

Join Equity Associates today

Are you ready to make the switch to a dealership that puts your needs first? To a company that values your contributions and supports your success? Get in touch and let’s talk about your bright future with Equity Associates.

Become a Partner

An invitation from Bob Goodish

As the founder and CEO of Equity Associates, I’m inspired by getting to know Advisors and their individual approaches to working with clients. If you’re an Advisor who values independence, I invite you to learn more about our company and what we can offer you.